Speed Read - BrandDigital - Simple ways top brands succeed in the digital world

This article summarises the key arguments in Allen P. Adamson's book, "BrandDigital - Simple ways top brands succeed in the digital world" (Palgrave Macmillan, 2008).

Speed Read - BrandDigital: Simple ways top brands succeed in the digital world

Allen P Adamson, Palgrave Macmillan (2008) (view on Amazon)


As David Kirkpatrick, Senior Editor of Internet & Technology for Fortune Magazine, points out in the foreword to BrandDigital, "In 2007, 21 percent of total media consumption in the US was digital, but only 8 percent of total advertising expenditure was". 

Adamson, managing director of Landor Associates and author of BrandSimple, provides - through his latest book - a means of helping marketers catch up with the behaviour of consumers, recognising trends...

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