Speed Read - BrandDigital - Simple ways top brands succeed in the digital world

Liz Hugen-Tobler

This article summarises the key arguments in Allen P. Adamson's book, "BrandDigital - Simple ways top brands succeed in the digital world" (Palgrave Macmillan, 2008).

Speed Read - BrandDigital: Simple ways top brands succeed in the digital world

Allen P Adamson, Palgrave Macmillan (2008) (view on Amazon)

Introduction

As David Kirkpatrick, Senior Editor of Internet & Technology for Fortune Magazine, points out in the foreword to BrandDigital, "In 2007, 21 percent of total media consumption in the US was digital, but only 8 percent of total advertising expenditure was". 

Adamson, managing director of Landor Associates and author of BrandSimple, provides - through his latest book - a means of helping marketers catch up with the behaviour of consumers, recognising trends...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands