Speed Read - BrandDigital - Simple ways top brands succeed in the digital world

Liz Hugen-Tobler

This article summarises the key arguments in Allen P. Adamson's book, "BrandDigital - Simple ways top brands succeed in the digital world" (Palgrave Macmillan, 2008).

Speed Read - BrandDigital: Simple ways top brands succeed in the digital world

Allen P Adamson, Palgrave Macmillan (2008) (view on Amazon)

Introduction

As David Kirkpatrick, Senior Editor of Internet & Technology for Fortune Magazine, points out in the...

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