Campaign details
Brand: SpecsaversBrand owner: SpecsaversEntrant company: Manning Gottlieb OMD, LondonMarket: United KingdomSector: Pharmacies & drugstoresMedia channels: Online display, Outdoor, out-of-home, Search marketing, Social mediaBudget: Up to 500k
Executive summary
"Data is the new oil. It's valuable, but if unrefined it cannot really be used." Clive Humby
This is the story of how we extracted and refined a pool of data into digital gold.
But just how valuable is it? And how do you access it?
We set out to prove to Specsavers the value of tapping...