Specsavers: Boosting sales for Specsavers with next-level data innovation in search

Specsavers, the UK optician, solved a problem with store overcrowding by designing a new capacity management tool that cut costs and drove incremental revenue.

The mission was simple: ensuring the best-in-class service provided by Specsavers started from the customer's first interaction, by helping them find the most suitable store appointment according to their availability and location.

Strategy

Too much demand...

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