Campaign details
Brand: Special Olympics BelgiumBrand owner: Special Olympics BelgiumEntrant company: Special Olympics BelgiumIdea creation: LDV United AntwerpMarket: BelgiumSector: Charities & voluntary organisations, SportsMedia channels: Direct marketing, Email marketing, Events & experiential, Online video, Outdoor, Out-of-home, Public relations, Social media, Websites & microsites, Word of mouth, InfluencersBudget: No budget
Executive summary
How can we make society at large realise that the most discriminated demographic represents a social opportunity?
In Belgium thousands of athletes with an intellectual disability are longing to claim a place on...