sparks & honey: Gen Z complexities – you've only heard half the story

Using its AI powered intelligence platform Q™ to collect cultural data signals from over one million data sources, sparks & honey delves into how Gen Z is rethinking traditional element of day-to-day life – questioning what role money, relationships and work play in their lives.
  • sparks & honey assessed trends across 140 countries and 16 languages.
  • The Q™ platform translates qualitative signals into structured data.
  • Highest-ranking Elements of Culture (EoC) topics include: climate changed, taboo toppling, camera culture and maximalism....

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