Spanning silos: a marketing imperative

David Aaker

The article describes a research study which identified at least six problems created or worsened by the silo structure (organisational units with their own management teams).

Spanning silos: a marketing imperative

David AakerProphet

Virtually all organisations from IBM to HP to Unilever to CitiGroup, are collections of silos – organisational units that have their own management team. Product silos, are business units defined...

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