Sowing growth in your own backyard

Toby Thomas and Bruce Lurie

This article uses the analogy of gardening to illustrate best practice in marketing during a recession.

Sowing Growth In Your Own Backyard

Bob Lurieand Toby ThomasMonitor Company

 

Growing a business seems next to impossible in tough economic times. Your customers are not buying as much or as frequently as they used to, and the usual programmes no longer seem to work. This is frustrating, because the benefits of growing your core business are clear. Nothing creates greater shareholder value or builds a more vibrant organisation than generating higher and higher levels of growth in your principal business.

But sowing growth in your own backyard is hard really hard to achieve. Even...

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