Sovereign – Leaders in Life

Sovereign, a New Zealand life insurance brand, wanted to increase awareness of its brand among consumers, and thus to engage an audience outside its normal core audience of Independent Financial Advisers.

Sovereign – Leaders in Life

Category: Consumer ServicesAgency: TBWA/TequilaAdvertiser: SovereignCampaign: Leaders in Life


Declining brand health was becoming a direct threat to Sovereign's continued success.

The challenge was to re-introduce Sovereign...

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