Southwest Gas: Overcoming a counter-productive natural gas ban

Southwest Gas, the energy supplier, wanted to stop government officials from passing legislation that would have negative impacts in Nevada.

Introduction

During last year's legislative session, Nevada's state government officials unveiled new climate policy considerations, including the eventual limiting of natural gas for homes and businesses. Within just weeks of the policy framework being released, actual legislation was filed that would ban all new natural gas hookups and, in short order, roll back existing natural gas access across the state. While state legislative leadership appeared to oppose the bill, as it was perceived as going too far too soon, it was clear that a growing progressive caucus in the legislature could latch on to the bill's aggressive nature if it...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands