Sour Patch Kids: Mystery at Circle K

Abbey Ash

Mondelez International collaborated with convenience store brand Circle K to launch the first Sour Patch Kids fizzy drink and drove sales and footfall in the US.

Campaign details

Brand: Sour Patch KidsBrand owner: Mondelez InternationalEntrant company: Phoenix Creative Co. - USAIdea creation: Phoenix Creative Co. St LouisMarket: North AmericaSector: FoodMedia channels: Social media, Online display, Sales promotionBudget:...

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