SonyLIV: Scam that shook the nation twice

M/Six, a Media Network, increased interest and subscriptions to SonyLiv with the ‘Scam that shook the nation twice’ campaign which specifically advertised a show on SonyLiv about India's most famous scam.

The marketing objective

SonyLIV is a challenger in this space and was launching a financial thriller series "SCAM 1992 - based on real-life story of 1992 Indian Stock Market scam committed by stock broker Harshad Mehta" .

The challenge was to create a top...

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