SonyLIV: Scam that shook the nation twice

M/Six, a Media Network, increased interest and subscriptions to SonyLiv with the ‘Scam that shook the nation twice’ campaign which specifically advertised a show on SonyLiv about India's most famous scam.

The marketing objective

SonyLIV is a challenger in this space and was launching a financial thriller series "SCAM 1992 - based on real-life story of 1992 Indian Stock Market scam committed by stock broker Harshad Mehta" .

The challenge was to create a top of the mind awareness and buzz around the shows to dominate the available cluttered content space and also to drive the subscription for the app.

The objective was to generate awareness and consideration among the consumers with relevant placement and drive subscriptions help garner subscriptions to the platform.

The target audience

Entertainment has no age hence...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands