The marketing objective
SonyLIV is a challenger in this space and was launching a financial thriller series "SCAM 1992 - based on real-life story of 1992 Indian Stock Market scam committed by stock broker Harshad Mehta" .
The challenge was to create a top of the mind awareness and buzz around the shows to dominate the available cluttered content space and also to drive the subscription for the app.
The objective was to generate awareness and consideration among the consumers with relevant placement and drive subscriptions help garner subscriptions to the platform.
The target audience
Entertainment has no age hence...