Sony PlayStation – 88

Parents and grandparents don't often buy PS2 games for their children and grandchildren, considering them to be anti-social and too violent.

Sony PlayStation – 88

Agency name: Tequila\UGW Promotion GmbH + Eine Client name: Sony Computer Entertainment/PlayStation Category: Product launch/relaunch Country: Netherlands


Parents – as well as grandparents – didn't buy PS2 games for their children and grandchildren very often. They considered PS2 games to be anti-social and too violent. PS2 had an image of hardcore gaming, but now that gaming is a grown up industry, PlayStation wanted to broaden their audience.

PlayStation developed a new multiplayer platform called Buzz!™ Junior that makes PS2 suitable for young children. The first game that was released for...

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