Sony Pictures: Jumanji – The Next Level

Entertainment company, Sony Pictures, used TV instead of digital to grab the attention of a Gen Z audience in the UK.

Campaign details

Brand: Sony Pictures Entertainment Brand owner: Sony Entrant company: Manning Gottlieb OMD London Idea creation: Manning Gottlieb OMD, London Market: United Kingdom Sector: Films & movies Media channels: Television Budget: Up to 500k

Executive summary

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands