Sony: Keep Every World On - New product launch campaign of Sony Linkbuds
Emily Tai, Fiona Yang, Sookie Gu
Sony, a consumer durables brand, launched a campaign in Asia to boost awareness for LinkBuds, discover consumers' potential needs and the most meaningful touch points, and attract sales.
Campaign details
Brand: Sony Brand owner: Sony Entrant company: Ruder Finn AsiaIdea creation: Ruder Finn Shanghai Market: Greater China Sector: Audiovisual products Media channels: Word of mouth, Influencers, KOLs, Online video, Public relations, Livestreaming Budget:...
