Campaign details
Brand: Sony Brand owner: Sony Entrant company: Ruder Finn AsiaIdea creation: Ruder Finn Shanghai Market: Greater China Sector: Audiovisual products Media channels: Word of mouth, Influencers, KOLs, Online video, Public relations, Livestreaming Budget: 1 - 3 million
Executive summary
Facing the intense competition and technological innovations in the True Wireless Stereo market, Sony disruptively launched the never-seen-before product LinkBuds with an innovative hollow design to rock the young generation market in China and fortify Sony’s leading positions in the audio industry.
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