Sony Ericsson – Music Campaign 2007

The mobile phone handset market is one of the most competitive and hardest fought in Europe. Sony Ericsson sought to make inroads in Poland and Russia, both of which were dominated by Nokia.

Sony Ericsson – Music Campaign 2007

Campaign: Music Campaign 2007Client: Sony EricssonBrand: Sony EricssonCategory: IT/Telco


The mobile handset marketplace is one of the most competitive and hardest fought categories across Europe (especially in key markets: Russia and Poland). Nokia, Sony Ericsson, Samsung and Motorola all compete aggressively for leadership.

Nokia is by far the market leader. In 2006, they had a 30.6% volume share in Russia and stood even higher in Poland at 38.9%. Sony Ericsson was number 2 in Poland with 20%, and number 3 in Russia with 11.7%...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands