Sony Corporation: Sony Walkman campaign
Daryl MallettOverview
The Sony Corporation, which was founded in the years following World War II, grew to become the second largest company in the consumer electronics market, behind fellow Japanese behemoth Matsushita, as well as a giant in the entertainment industry. Competition in electronics was strong, however, and to succeed Sony continually had to come out with innovative products. Sony was described by Brenton R. Schlender in a 1992 article in Fortuneas "the most consistently inventive consumer electronics enterprise on the planet." In fact, many of its products changed the electronics industry....