Sony - the great campaign that only got bigger and better

Campaign, 1996-2000, to revitalise the Sony brand in AV/IT products and reposition it in anticipation of IT expansion.

Sony

The great campaign that only got bigger and better

Authors: Iris Sampson and Ali Linz Agency: FNL Communications

Objective:To revitalise the Sony brand which had lost prominence to its rival Panasonic. In addition, Sony aimed to position itself...