Somewhere West of Laramie

Jeremy Bullmore

Modern film trailers seem to be made by a computerised formula designed simply to shock, with no hint of what the film is about.

Somewhere West of Laramie

Jeremy Bullmore

I've never forgotten the trailer for Alfred Hitchcock's Psycho. If you've never seen it, go to www.youtube.com/watch?v=EzAnE4zuYuA.

Why don't they make trailers like that any more?

All modern trailers seem to come out of a computerised trailer-maker that's been programmed not by a human being but by the last 1000 trailers to emerge from that very same trailer-maker.

They use sound to indicate not the distinctive characteristic of any film but to bludgeon the senses as if in a disco. They use special effects indiscriminately. The pace of the editing...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands