Case Summary
The brand podcast "Something" is an eight-episode narrative podcast jointly launched with JustPod, the leading Chinese podcast label. This is the first podcast with a limited number of episodes in the field of Chinese podcasts, breaking the audience's perception of continuous updating, and at the same time using a rare domestic narrative method to produce more systematic and complete content. The show went live on October 14 and remains updated every Thursday.
The podcast program selects eight impressive objects in the wave of globalization, focusing on "containers, pets, perfumes, wine, second-hand goods, model toys, sleep supplements, and...