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Social media to see biggest budget increase this year

Rob Clapp

An overview of marketers' planned budget changes in the next 12 months.
  • Native advertising & advertorial
  • Direct mail
  • Email marketing
  • Podcasts, streaming & on demand
  • Global

Two-thirds (65%) of marketers say they expect to increase their social media budgets this year, making it the medium that will see the largest increase in spend, according to a worldwide survey of marketing professionals by Nielsen.

Online display and online...

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