Social media explained

Tim Gibbon and Rachel Hawkes

This article discusses 'social media' (online networks, Web 2.0 etc.) and their implications for marketers.

Social media explained

Rachel Hawkes and Tim Gibbon

Social media are not the new phenomena that the hype would have you believe. We have always formed social groups specific to our commonalities; whether they be race, religion, sexuality, hobbies, interests, abilities, location, etc. What is new is how these social networks are evolving with the internet. Evolving is a key word here, as they have existed online in the form of email, discussion boards, and so on, since the beginning.

Social media are not a sub-form on top of the internet, but have rather become an integral component...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands