A 41% rise in the cost of social advertising drove total spend up in the second quarter of 2021, according to data from digital advertising company Skai.
Total social advertising spend rose 41% in Q2 2021 and this was driven by higher ad costs – social CPM rose 41% to $6.37 while the number of impressions was flat year on year.
Facebook showed a similar trend in its latest company report – ad costs rose 47% in Q2 2021 and this helped push advertising revenue up 56% to a new high.
Social advertisers are also shifting...