Social comparison, imitation of celebrity models and materialism among Chinese youth

Gerard P. Prendergast and Kara Chan

Materialism is an important issue, especially among young people, and especially in a Chinese context.

Social comparison, imitation of celebrity models and materialism among Chinese youth

Kara Chan and Gerard P. PrendergastHong Kong Baptist University

INTRODUCTION

Materialism is defined as the degree to which a person believes that the acquisition and possession...

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