Social comparison, imitation of celebrity models and materialism among Chinese youth

Materialism is an important issue, especially among young people, and especially in a Chinese context.

Social comparison, imitation of celebrity models and materialism among Chinese youth

Kara Chan and Gerard P. PrendergastHong Kong Baptist University


Materialism is defined as the degree to which a person believes that the acquisition and possession of material objects are important to achieve happiness in life or are an indicator of his or her success in life (Richins & Dawson 1992). Longitudinal studies among college and high-school students indicate dramatic increases in the endorsement of materialistic values (Korton 1999), and recent research shows that 95% of adults consider children to be overly focused on consuming and...

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