Soap Wars

This case study is set against Granada's purchase of 45% of Ireland's TV3, consequently Coronation Street left RTE the Republic of Ireland station which had enjoyed the major share of viewing.
Agency: Ardmore AdvertisingAuthors: Richard Ross, John Keane and Stephen Roycroft
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Area Awards 2001 Bronze

Ulster Television

UTV Soap Wars

 

Summary

UTV, a regional television station based in Northern Ireland sought to gain improved audience share, within...