So, what are we talking about? What the 50th anniversary collection of conference papers tell us about market research in the UK today

Mike Imms

Based on analysis of the synopses of all 39 papers at the 50th MRS Conference, this paper seeks to provide a review of some of the key issues, concerns and interests of the industry today.

So, what are we talking about? What the 50th anniversary collection of conference papers tell us about marker research in the UK today

Mike ImmsMike Imms & Partners in Development

SO, WHAT ARE WE TALKING ABOUT?

This paper is based on an analysis of the synopses of all 39 papers at the 50th MRS Conference in 2007, with the aim of providing insights into the issues, concerns and interests of the profession today.

The paper is not a eulogy – more a considered assessment of the themes and topics we haven chosen to talk about at our 50th anniversary...

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