So much data, so little time

Mark S. Maiville

Discusses media-product data integration, arguing that consumer analysis must precede any attempt at fusing different media.

So much data, so little time

A general approach to specific solutions for consumer and multimedia analysis

Mark S. Maiville IMS/Mediaplan

 

Multimedia decisions require information on how the media work together to produce exposure patterns within a specific target market.

Learn more Get a demo