Snickers: Take back the pleasure of chocolate

Snickers, a chocolate brand, launched a campaign in Japan to compete against low-calorie and functional chocolate.

Campaign details

Brand: Snickers Brand owner: Mars Entrant company: BBDO Japan, Tokyo Idea creation: BBDO Japan, Tokyo / Mars Japan, Tokyo PR: BBDO Japan, Tokyo / Mars Japan, Tokyo Market: Japan Sector: Confectionery Media channels: Compeitions & contests, Magazines - consumers, Mobile & apps, Online video, Product sampling, Social media Up to 500k

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