Snickers: 2018-2020 Snickers Spring Festival, you go home series activities

The imported food brand Snickers focuses on the selling point of sustained energy and regaining vitality. It hopes to discover new business growth points in the Spring Festival travel market, expand the brand's voice, and continue to deepen the brand concept of "sweeping the hunger and filling you home" to achieve the peak season of the Spring Festival. Sales growth.

Case details

Brand : Snickers

Brand owner : Mars Group Mars

Main agency : MediaCom

Secondary agency : BBDO, JSPR

Holding Group : GroupM GroupM Group

Put on the market : Mainland China

Launch time : December 22, 2020-January 31, 2021,

January 1, 2019-January 27, 2019,...