The imported food brand Snickers focuses on the selling point of sustained energy and regaining vitality. It hopes to discover new business growth points in the Spring Festival travel market, expand the brand's voice, and continue to deepen the brand concept of "sweeping the hunger and filling you home" to achieve the peak season of the Spring Festival. Sales growth.
Case details
Brand : Snickers
Brand owner : Mars Group Mars
Main agency : MediaCom
Secondary agency : BBDO, JSPR
Holding Group : GroupM GroupM Group
Put on the market : Mainland China
Launch time : December 22, 2020-January 31, 2021,
January 1, 2019-January 27, 2019,...
