Smells like me - personality and perfume choice

Based on a database with actual purchases and a survey with 348 subjects, the link between personality and perfume choice is studied, using the ‘Big Five’ personality structure for the actual self as well as the ideal-self personality.

Smells like me – Personality and perfume choice

Wim JanssensHasselt University and University of Antwerp

Patrick De PelsmackerUniversity of Antwerp and Ghent University


Which perfume suits your personality?

We can create a customised perfume based on her personality traits.

You will be able to tell friends and family 'This is my signature scent, a fragrance designed around my own personality and bottled as a perfume or aftershave.'

                                                                                                                                                     (Rediff 2005; Fragranceforyou 2006; Romanceher 2006)

These are just a few examples of how perfume companies are trying to sell perfumes based on the premise that there exists a link...

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