Smells like me - personality and perfume choice

Wim Janssens and Patrick De Pelsmacker

Based on a database with actual purchases and a survey with 348 subjects, the link between personality and perfume choice is studied, using the ‘Big Five’ personality structure for the actual self as well as the ideal-self personality.

Smells like me – Personality and perfume choice

Wim JanssensHasselt University and University of Antwerp

Patrick De PelsmackerUniversity of Antwerp and Ghent University

INTRODUCTION

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