Smartphones and app stores driving mobile media
Martin Yuill
Although there can be no doubt that mass mobile adoption has happened – there are now 4 billion mobile subscribers worldwide making handsets more prevalent than cars and credit cards –...
Smartphones and app stores driving mobile media
The article discusses how the use of mobile technology in marketing is changing. This is likely to take off following the launch of Apple’s iPhone 3G, which enables easy download of mobile application.
