The unexpected situation of the epidemic in 2022 has brought new challenges to many emerging brands. First of all, no one knows the follow-up: will the epidemic gradually disappear, or will there be new changes? The uncertainty of the human life style...
Small and medium-sized brands in the era of economic "crisis" learn Coca-Cola one step ahead
The post-pandemic era is a comprehensive test of the capabilities of SMEs, who need to reshape their strategic choices. There is no doubt that a more adaptable model is needed. Curtis A. Ferguson, a former Coca-Cola executive, cites Coca-Cola's model-based 3A concept and asset-light + moat business model in this article, which can provide a lot of inspiration for small and medium-sized brands to go through the cycle and help them get ahead. one step.
