Small and medium-sized brands in the era of economic "crisis" learn Coca-Cola one step ahead

The post-pandemic era is a comprehensive test of the capabilities of SMEs, who need to reshape their strategic choices. There is no doubt that a more adaptable model is needed. Curtis A. Ferguson, a former Coca-Cola executive, cites Coca-Cola's model-based 3A concept and asset-light + moat business model in this article, which can provide a lot of inspiration for small and medium-sized brands to go through the cycle and help them get ahead. one step.

The unexpected situation of the epidemic in 2022 has brought new challenges to many emerging brands. First of all, no one knows the follow-up: will the epidemic gradually disappear, or will there be new changes? The uncertainty of the human life style...