Slow Research - Or The Difference Between Speed and Velocity

Jorgen Johansson

This paper describes how the concept of ‘slow’ could be applied to market research. The author coined the concept of ‘Slow Research’ at the 2004 Technovate seminar.

Slow Research – or The Difference Between Speed and Velocity

Jörgen JohanssonNUI Business Research Institute, Sweden

THE BIRTH OF SLOW

1. Living in the Fast Lane

The following description of the obsession with speed and the counter-movement called...

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