Slow Research - Or The Difference Between Speed and Velocity

Jorgen Johansson

This paper describes how the concept of ‘slow’ could be applied to market research. The author coined the concept of ‘Slow Research’ at the 2004 Technovate seminar.

Slow Research – or The Difference Between Speed and Velocity

Jörgen JohanssonNUI Business Research Institute, Sweden

THE BIRTH OF SLOW

1. Living in the Fast Lane

The following description of the obsession with speed and the counter-movement called 'slow' is based on the excellent book by Carl Honoré, In Praise of Slow.

In 1982 an American physician coined the term “time sickness”. This to describe our obsessive belief that time is getting away, that there isn't enough of it and that you must pedal faster and faster to keep up.”

Now, speed has remade the world in...

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