Campaign details
Brand: SlimmaBrand owner: SlimmaEntrant company: I-DAC (Thailand), BangkokMarket: ThailandSector: Functional foods, supplementsMedia channels: Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
While most of slimming products tend to aid consumers to eat less, Slimma was launched into Thai market in September 2019 as a game changer differentiating itself as the only "Eat what you want but get in shape" slimming product in the market knowing that most of Thai women always have a dream of a perfect...