SKYCITY - There’s no city like SKYCITY

In the highly competitive entertainment market, SKYCITY realised it needed to reposition its brand so that Aucklanders, in particular, would want to come to the venue more often rather than viewing it just as a casino.

SKYCITY - There’s no city like SKYCITY

Category:Agency:Advertiser:

Corporate Reputation/Image Colenso BBDO SKYCITY

SUMMARY

In the highly competitive entertainment market, SKYCITY realised it needed to reposition its brand so that Aucklanders, in particular,...

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