SKYCITY - There’s no city like SKYCITY
Category:Agency:Advertiser: | Corporate Reputation/Image Colenso BBDO SKYCITY |
SUMMARY
In the highly competitive entertainment market, SKYCITY realised it needed to reposition its brand so that Aucklanders, in particular, would want to come to the venue more often for a great night out – it was not just a casino.
A perceptual shift was needed to reposition the brand. This was a huge undertaking because SKYCITY would have to show it was more than just a gaming venue. It had to create a brand that would be welcomed into the social lives...