Sky TV: The Watch

Joseph Judd

Broadcaster Sky TV reignited brand love and repositioned itself as New Zealand's favourite entertainment provider with a relatable campaign that charmed Kiwi consumers.

Campaign details

Brand: Sky TelevisionBrand owner: SkyEntrant company: DDB New Zealand - New ZealandIdea creation: DDB Aotearoa AucklandMarket: Australia & New ZealandSector: Media & publishingMedia channels: Outdoor, Out-of-home, Social media, Cinema, Online video Budget: 1 - 3 million

Executive summary

TV broadcaster Sky TV had a problem. Once known as New Zealand’s premier entertainment provider, the locally owned brand was being muscled in on by flashy tech giant, Netflix. Meanwhile Kiwis saw Sky as unrelatable, distant and corporate, with no clear role in their lives.

The...

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