Sky New Zealand: Life needs more sport

Digital pay TV broadcaster Sky used a relatable multi-channel campaign to encourage reappraisal of its offer and re-establish Sky Sport as New Zealand's true home of sport.

Campaign details

Brand: SkyBrand owner: Comcast CorporationEntrant company: DDB Aotearoa, AucklandMarket: New ZealandSector: TV channels, services, programmesMedia channels:Content marketing, Cinema, Other & ambient media, Outdoor, out-of-home, Print -...