Sky: Charles Leclerc launches Casa Sky Wifi

Antonella Peschechera, Valentina Bilgini

Sky, the broadcaster and telecommunications brand, launched Sky Wifi in Italy.

Campaign details

Brand: SkyBrand owner: Comcast CorporationLead agency: Wavemaker ItalyCountry: ItalyIndustries: TV channels, services, programmesMedia channels: Content marketing, Online video, Outdoor, out-of-home, Public relations, Social media, Sponsorship - event, property, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

In the summer of 2020, in the midst of a pandemic, Sky launches a new brand: Sky Wifi (broadband) through a multimedia brand campaign alongside an international testimonial from brand ambassador Jude Law. Our target audience consisted of 24 million broadband users: frequent users of social media...

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