Skoda

David Hall

Campaign in 2000 for Skoda to launch new model, the Fabia. Previous launch campaign had failed to adequately confront the historic prejudice against Skoda, and lessons were learnt from this.

Compact, small family cars
United Kingdom

Agency: Fallon

Author: David Hall

Skoda UK

Confronting prejudice: Skoda's rebirth

Introduction

It is a truth universally acknowledged that an ambitious APG submission must be in possession of the following:

A thorny problem.
An innovative research programme...

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