Skoda - 'It's a Skoda. Honest': the profitable return on brave communication

Repositioning 2000-2001 campaign for Skoda. Brief history: ridiculed because of Communist period perceptions, UK sales grew through the mid-1990s and high loyalty was achieved.
Agency: FallonAuthor: Laurence Green and Felicity Morgan

JOHN BARTLE AWARD FOR BEST NEW AGENCY BEST CHANGE OF DIRECTION & GOLD AWARD

It's A Skoda. Honest.

The Profitable Return on Brave Communication

SKODA. YES, SKODA

This paper relates the turnaround...

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