Campaign details
Brand: SkinnyBrand owner: SparkEntrant company: Colenso BBDO AucklandIdea creation: Colenso BBDO AucklandMarket: New ZealandSector: Telephone & internet servicesMedia channels: Cinema, Direct marketing, Events & experiential, Integrated, Magazines - consumer, Merchandise & free gifts, Mobile & apps, Online display, Online video, Programmatic display, Public relations, Search marketing, Social media, Television, Websites & micrositesBudget: 5 - 10 millionCampaign videos
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....