Skinny: Get The Skinny

Mobile operator Skinny used a multichannel campaign based on local people with famous names to relaunch its brand and grow credibility, consideration and sales in New Zealand.

Campaign details

Brand: SkinnyBrand owner: SparkEntrant company: Colenso BBDO AucklandIdea creation: Colenso BBDO AucklandMarket: New ZealandSector: Telephone & internet servicesMedia channels: Cinema, Direct marketing, Events &...
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