Skinny: Get The Skinny

Mobile operator Skinny used a multichannel campaign based on local people with famous names to relaunch its brand and grow credibility, consideration and sales in New Zealand.

Campaign details

Brand: SkinnyBrand owner: SparkEntrant company: Colenso BBDO AucklandIdea creation: Colenso BBDO AucklandMarket: New ZealandSector: Telephone & internet servicesMedia channels: Cinema, Direct marketing, Events & experiential, Integrated, Magazines - consumer, Merchandise & free gifts, Mobile & apps, Online display, Online video, Programmatic display, Public relations, Search marketing, Social media, Television, Websites & micrositesBudget: 5 - 10 million

Campaign videos

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Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....

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