Campaign details
Brand: SkinnyBrand owner: SparkEntrant company: Colenso BBDO AucklandIdea creation: Colenso BBDO AucklandMarket: New ZealandSector: Telephone & internet servicesMedia channels: Cinema, Direct marketing, Events &...
Skinny: Get The Skinny
Mobile operator Skinny used a multichannel campaign based on local people with famous names to relaunch its brand and grow credibility, consideration and sales in New Zealand.
