Campaign details
Brand: SK-IIBrand owner: Procter & Gamble (P&G)Entrant company: MediaCom SingaporeIdea creation: MediaCom Singapore, Grey TokyoMarket: Asia (general region), United StatesSector: Luxury toiletries & cosmetics, Skin care, sun protectionMedia channels: Cinema, Events & experiential, Livestreaming, Online video, Outdoor, Out-of-home, Point-of-purchase, In-store, Social media, Sponsorship - Sports, Video on demandBudget: Over 20 million
Executive summary
SK-II is a Japanese-born global skincare brand committed to helping women change their destiny. As an official sponsor of the Tokyo 2020 Olympics, SK-II took athlete sponsorship to a whole new level by establishing...