SK-II: SK-II Olympics

Partha Kabi, Gilad Kat

SK-II, a skincare brand, launched a global campaign to increase unaided brand awareness, and grow search and consideration, leading to new users and sales.

Campaign details

Brand: SK-IIBrand owner: Procter & Gamble (P&G)Entrant company: MediaCom SingaporeIdea creation: MediaCom Singapore, Grey TokyoMarket: Asia (general region), United StatesSector: Luxury toiletries & cosmetics,...

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