SK-II: Change destiny

Premium skincare brand SK-II developed an enduring brand purpose and ran a series of linked campaigns to grow share, consideration and consumer engagement, primarily in China.

Campaign details

Brand: SK-IIBrand owner: Procter & GambleEntrant company: Forsman & Bodenfors, SingaporeIdea creation: Forsman & Bodenfors, Singapore / SK-II, SingaporeMedia: Verizon, Copenhagen / ManoPR: ManoMarket: China, Japan, United StatesSector:...