Six Sigma in marketing and marketing research

The objective of this paper is to make the readers aware of the impact Six Sigma philosophy is having in the field of marketing and the opportunities and challenges thus facing marketing research.

Six Sigma In Marketing And Market Research

A glimpse into the future of missed opportunity

Hara Prasad NandraE.I DuPont De Nemours and Company andNiloy SanyalBlackstone Market Facts

'Six Sigma will be the methodology making marketing a ...