Three years ago GSK Consumer Healthcare was spending 20% of its media budget on digital. Thanks to the efforts of senior media director EMEA Jerry Daykin, that figure is now 40%.
That’s no real measure of how digital a company is, he acknowledged...
Three years ago GSK Consumer Healthcare was spending 20% of its media budget on digital. Thanks to the efforts of senior media director EMEA Jerry Daykin, that figure is now 40%.
That’s no real measure of how digital a company is, he acknowledged...
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