“The more I learn, the more I realise how much I don't know.” – Albert Einstein
As we enter 2023, behaviour change is in the global zeitgeist and front of mind for all of us, in many forms. Beginning a new year always gives us an opportunity to reflect on old practices and look towards improvement. As behavioural practitioners, it’s worth stepping back to look at some of the common errors practitioners can often make when trying to solve different behavioural challenges.
Many of these errors were recently outlined in an articleby scientists Michael Kelly and...