Campaign details
Brand: SipsmithBrand owner: SuntoryEntrant company: Ogilvy, LondonMedia: Zenith, LondonMarket: EuropeSector: Spirts & liquorsMedia channels: Cinema, Social media, Television, Video on demandBudget: 3 - 5 million
Sipsmith: Scaling up and sustaining it
British craft gin Sipsmith invested in a distinctive mass-media campaign to reverse declining sales, grow share and attract new drinkers.
