Simplisafe: Social Distancing Sweater
Ellie Gogan-Tilstone, Anna McKendry, Jane Dorsett
Consumer tech and security company SimpliSafe capitalised on consumers' desire for a Christmas get-together with a social-distancing sweater that started a conversation about the brand and broadened its reach in the US.
Campaign details
Brand: Simplisafe Brand owner: Simplisafe Entrant company: MullenLowe US Idea creation: MullenLowe US Market: United States Sector: Information technology Media channels:Online video, Packaging & design, Social media, Websites & microsites,...
