Simplisafe: Social Distancing Sweater

Consumer tech and security company SimpliSafe capitalised on consumers' desire for a Christmas get-together with a social-distancing sweater that started a conversation about the brand and broadened its reach in the US.

Campaign details

Brand: Simplisafe Brand owner: Simplisafe Entrant company: MullenLowe US Idea creation: MullenLowe US Market: United States Sector: Information technology Media channels:Online video, Packaging & design, Social media, Websites & microsites,...

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