Simplisafe: Social Distancing Sweater

Ellie Gogan-Tilstone, Anna McKendry, Jane Dorsett

Consumer tech and security company SimpliSafe capitalised on consumers' desire for a Christmas get-together with a social-distancing sweater that started a conversation about the brand and broadened its reach in the US.

Campaign details

Brand: Simplisafe Brand owner: Simplisafe Entrant company: MullenLowe US Idea creation: MullenLowe US Market: United States Sector: Information technology Media channels: Online video, Packaging & design, Social media, Websites & microsites, Word of mouth, Influencers, KOLs Budget: No budget

Executive summary

COVID-19 had forced us to be apart. But by the Christmas 2020 holiday season, we were really having trouble staying apart. As the brand that stands for effortless protection and safety, US consumer tech and security company SimpliSafe saw an opportunity...

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