SimpliSafe: SimpliSafe Sweater

Home security company, SimpliSafe, hijacked a cultural conversation about protection to generate mass attention among a broad audience in the USA.

Campaign details

Brand: SimpliSafe Brand owner: SimpliSafe Entrant company: MullenLowe Boston Market: United States Sector: Information Technology Media channels: Online video, Packaging & design, Public relations, Social media, Websites & microsites, Word fo mouth, influencers No budget

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